When the job market is tight, companies feel like they’re in a position of power. Candidates want the job; they may not have that many options. It’s the opposite when the job market is hot. Candidates can pick and choose from potential employers. While salary is important, it’s not necessarily the deciding factor. Candidates want to work for a company which has a good reputation in the industry and where they’ll fit in comfortably. They don’t rely solely on the recruiter and interviewers to tell them about the company; they search for information online.
The first place any candidate will find information about your business is your company’s official sites. These include the company website, plus its Facebook and LinkedIn pages. These pages share the company’s official positions and the mission and values it claims to hold. Candidates will look to other sites to see if they confirm these official positions or if the reality is different.
Ads from the company help candidates form an impression of what the company wants from its employees and what experience it hopes to offer to them. From competitors’ ads, job seekers learn how a potential employer compares to its peers.
Glassdoor, Indeed and LinkedIn are just a few sites where candidates can go to learn about a company. These sites present unfiltered opinions from current and previous employees about what the work experience is truly like.
Candidates will also look for news stories about your company in industry press. For startups, stories about venture capital interest and funding can help give them confidence in a firm that hasn’t yet established itself. For all companies, stories about executive-level infighting or legal issues can make joining the company feel risky.
Manage Your Reputation
Just as candidates clean up their Facebook pages to make a better impression, you should review your company’s entire online presence to make sure it will appeal to potential employees.
Working with a staffing firm like InReach IT Solutions is another way to help manage your reputation. We work with our clients to understand their business and workplace and match them to candidates who are looking for that environment. Contact our experienced Dallas IT recruiters to learn how we can help you make a positive impression on the candidates you want to hire.